Our Perspective
We see many industries struggling to recognize or make progress on the energy transition. Progress on this critical transformation has been slowed by market frameworks, industry policy, and incentives. But it is also true that orthodoxies -- beliefs that don't align with the reality of today's energy landscape and technologies -- distort perceptions of the pace of change. In response, we are working to share insight and perspectives to dispel 10 common fallacies about the energy transition to help accelerate progress in achieving it.
1.
Consumers don’t care about energy consumption
3.
Battery storage isn't cost effective
5.
Electrification requires massive investment in upgrades and rebuilds
7.
Solar energy doesn't scale and won't have a major impact on the energy system
9.
Prescriptive policies and subsidies are the only way to drive the energy transition
2.
Energy markets must be deregulated to stimulate innovation
4.
Consumers don’t want to drive electric vehicles
6.
The key to EV adoption is highway and convenience charging locations
8.
It’s too expensive to retrofit buildings for greater efficiency
10.
Performance regulation is bad for utility shareholders